Wednesday, March 12, 2008

Previewing 21

21, in theaters March 28, looks like one of those movies that will be considered a box office bust but whose DVD will within a year or two be in every dormroom with a monologue from the movie being quoted at every poker game for the next decade. I’ll certainly be picking it up because Kate Bosworth is what I like to refer to as esculent. To keep it from being a box office bust, Sony is putting a marketing push into overdrive starting with the live webcast today at 7:15 PST (if my math’s correct that is 10:15 for those of us on the east coast) over at 21-Movie.com, and if you missed it you can view it in its entirety starting tomorrow (Thursday). While you are there you can sample the 21 Soundtrack (look in the upper right corner) which is out March 18 which has an electric pop feel to it and features tracks from Mark Ronson, LCD Soundsystem and a the Rolling Stones remix. The movie is based on a book, Bringing Down the House about Jeff Ma who is coming out with his own how to count cards videos which can be found at his blog Wild World of Gambling. And of course the movie has its own Facebook page where you can become a fan of. Below is a Blackjack game that you can play and even put on your own website, MySpace or Facebook page as well as a pair of character profiles (I have three more which I’ll post as the movie release date approaches):
Ben (Jim Sturgess) Jill (Kate Bosworth)

2 comments:

  1. Hopefully they'll be quoting the movie at the blackjack table instead of a poker game. :) Otherwise it may not make sense.

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  2. Obviously you have never met my friends, they have never met a catchphrase they didn't like to overuse even if it didn't fit the occation.

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